| 单词 | shelf appeal | 
| 释义 | > as lemmasshelf appeal   shelf appeal  n. the attractiveness to a customer of packaged goods displayed in a shop. ΘΚΠ society > trade and finance > merchandise > article(s) to be sold > 			[noun]		 > public impression or attractiveness of product shelf appeal1933 brand-image1958 1933    Shelf Appeal July 3 		(heading)	  				Shelf Appeal. A monthly publication devoted to the planning, designing, manufacturing & display of the package. 1963    B.S.I. News Apr. 20/1  				The ‘shelf-appeal’ pack designed to catch the eye of the ordinary shopper. 1964    Times Rev. Industry Feb. 23/1  				With the post-war swing to more branded goods, self-service, enhanced hygiene and the need for ‘shelf-appeal’, the demand for more and better packaging has expanded fast. < as lemmas | 
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