1973 D. Osmond-Smith tr. G. Bettetini Lang. & Technique of Film i. 3 There exists a certain confusion in the use of terms recently coined by semiologists.

1975 Listener 20 Mar. 367/3 Though the ‘synchronic’ approach of the semiologists is for the moment more fashionable, it is impossible not to be interested in the history of social myths.

1979 Dædalus Summer 111 It has proved much more elusive to disclose the overall intention underlying their visual assembly in any way that an anthropologist or semiologist would recognize as coherent.