sanpron.
/ˈsanprəʊ/, U.S. /ˈsænˌproʊ/ Advertising jargon.
= sanitary protection n. at sanitary adj. Additions.
ΘΚΠ
the world > physical sensation > cleanness and dirtiness > cleaning > cleaning or cleanliness of the person > [noun] > sanitary protection
sanitary protection1939
sanpro1985
1985 Observer 14 Apr. 43/3 ‘Sanpro’ is advertisese for sanitary protection (the euphemisms start from the top in this industry).
1987 Cosmopolitan (U.K. ed.) Sept. 154/1 Recently the IBA authorised a trial re-introduction of TV advertisements for Sanitary Protection, or Sanpro as it is termed in the neatly packaged world of PR.
1988 Grocery Update June 3/2 Haircare, sanpro, dental, cosmetics, baby and OTC medication come under the spotlight in each issue.
1989 Marketing 25 May 9/2 Delaney feels that reticence about advertising sanpro and condoms is often the result of ‘hypocrisy and squeamishness’.
This entry has not yet been fully updated (first published 1993; most recently modified version published online March 2022).
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n.1985- stomatiferous
- stomatitic
- stomatitides
- stomatitis
- stomatitises
- stomatium
- stomato
- stomato-
- stomatodaeal
- stomatodaeum
- stomatodaeums
- stomatode
- stomatodendron
- stomatogastric
- stomatognath
- stomatological
- stomatologies
- stomatologist
- stomatologists
- stomatology
- stomatomorphous
- stomatoplastic
- stomatoplasty
- stomatopod
- stomatopodous