rush-releasev.
/rʌʃ rᵻˈliːs/, U.S. /ˌrəʃ rəˈlis/, /ˌrəʃ riˈlis/ Originally U.S.
transitive. To produce and market (a film, music recording, or other product) in the shortest possible time.
ΘΚΠ
society > communication > record > recording or reproducing sound or visual material > sound recording and reproduction > make recording [verb (transitive)] > release to public
rush-release1961
1961 Chicago Daily Defender 12 Jan. 20/4 Dakota Staton's version of ‘All In My Mind’ is being rush-released by Capitol.
1968 Melody Maker 22 June 2 The Regal Zonophone label is rush-releasing the new Move E.P.
1995 Daily Tel. 7 Dec. 16/1 If the BBC had rush-released a video of the Princess of Wales's Panorama interview, it would well have stopped The Lion King being crowned Britain's next best-selling tape of the year.
Derivatives
ˌrush-reˈleased adj.
ΚΠ
1966 Billboard 14 May 32/1 Recent rush-released Phonogram toppers include disks by the Bachelors (Decca).
2003 J. Harris Britpop! (2004) i. 22 There were no benefit concerts, few voices raised in the NME, no rush-released single aimed at catalysing opposition.
This entry has been updated (OED Third Edition, March 2011; most recently modified version published online March 2022).
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v.1961