rebadgingn.

Brit.

/ˌriːˈbadʒɪŋ/, U.S.

/riˈbædʒɪŋ/

Origin: Formed within English, by derivation. Etymons: re- prefix, badging n.¹

Etymology: < re- prefix + badging n.¹ Compare later rebadge v., and earlier rebadged adj.

Chiefly Business.

The provision of a new or different badge, name, etc.; (in later use) spec. the marketing of a car or other product under a new name. Cf. rebadge v.

ΚΠ

1950 Manch. Guardian 10 Jan. 6/1 There will probably be a great deal of ‘rebadging’ and cross-posting, and all this will have to be explained to present and future Territorials.

1984 Business Rev. Weekly 2 June 13/1 The image factor is a large obstacle to rebadging, particularly in trying to rebadge a Japanese car for sale by an American maker.

2000 Daily Tel. 26 May 4/7 He claimed it amounted to no more than a ‘re-badging’ of earlier Tory plans.

This is a new entry (OED Third Edition, September 2004; most recently modified version published online March 2022).

单词	rebadging
释义	rebadgingn. Brit. /ˌriːˈbadʒɪŋ/, U.S. /riˈbædʒɪŋ/ Origin: Formed within English, by derivation. Etymons: re- prefix, badging n.¹ Etymology: < re- prefix + badging n.¹ Compare later rebadge v., and earlier rebadged adj. Chiefly Business. The provision of a new or different badge, name, etc.; (in later use) spec. the marketing of a car or other product under a new name. Cf. rebadge v. ΚΠ 1950 Manch. Guardian 10 Jan. 6/1 There will probably be a great deal of ‘rebadging’ and cross-posting, and all this will have to be explained to present and future Territorials. 1984 Business Rev. Weekly 2 June 13/1 The image factor is a large obstacle to rebadging, particularly in trying to rebadge a Japanese car for sale by an American maker. 2000 Daily Tel. 26 May 4/7 He claimed it amounted to no more than a ‘re-badging’ of earlier Tory plans. This is a new entry (OED Third Edition, September 2004; most recently modified version published online March 2022). < n.1950
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