| 单词 | q rating | 
| 释义 | > as lemmasQ rating  14.  				 [Perhaps  <  the initial letter of quotient.]			 North American. Marketing. A measurement of the popularity of a public figure, television programme, etc., based on survey data recording whether respondents are familiar with, and have a favourable opinion of, the subject under consideration. Frequently attributive, esp. in  Q rating. ΚΠ 1958    Printers’ Ink 21 Nov. 46/3  				A good program can produce a good Q-rating..even though 95 per cent of the audience is still unfamiliar with the show… Pork & Beans gets a familiarity rating of 66—and a Q-rating of 30. 1975    Chicago Tribune 29 May  iii. 12/1  				Some performers with low Qs..don't produce ‘likable’ reactions because they aren't supposed to. 1978    Newsweek 		(Nexis)	 16 Jan. 82  				The problem with Q-scores is that people are graded on the basis of how well they come over. It has nothing to do with their journalistic expertise. 1996    Brandweek 19 Aug. 17/1  				Marketers..might be in for a shock when they read Marketing Evaluations' latest character Qs. 2004    N.Y. Mag. 3 May 26/2  				His low Q rating notwithstanding, he's the would-be mayor with the best shot at beating Bloomberg. < as lemmas  | 
	
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