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单词 q rating
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Q rating
14. [Perhaps < the initial letter of quotient.] North American. Marketing. A measurement of the popularity of a public figure, television programme, etc., based on survey data recording whether respondents are familiar with, and have a favourable opinion of, the subject under consideration. Frequently attributive, esp. in Q rating.
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1958 Printers’ Ink 21 Nov. 46/3 A good program can produce a good Q-rating..even though 95 per cent of the audience is still unfamiliar with the show… Pork & Beans gets a familiarity rating of 66—and a Q-rating of 30.
1975 Chicago Tribune 29 May iii. 12/1 Some performers with low Qs..don't produce ‘likable’ reactions because they aren't supposed to.
1978 Newsweek (Nexis) 16 Jan. 82 The problem with Q-scores is that people are graded on the basis of how well they come over. It has nothing to do with their journalistic expertise.
1996 Brandweek 19 Aug. 17/1 Marketers..might be in for a shock when they read Marketing Evaluations' latest character Qs.
2004 N.Y. Mag. 3 May 26/2 His low Q rating notwithstanding, he's the would-be mayor with the best shot at beating Bloomberg.
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