pull-throughn.adj.

Brit.

/ˈpʊlθruː/, U.S.

/ˈpʊlˌθru/

Forms: see pull v. and through prep. and adv.

Origin: Formed within English, by compounding. Etymons: pull v., through adv.

Etymology: < pull v. + through adv., after to pull through at pull v. Phrasal verbs.

A. n.

1. Something (as a length of rag, or a rod to which a rag may be attached) which may be pulled through a gun barrel, the bore of a wind instrument, etc., in order to clean it.

ΘΚΠ

society > armed hostility > military equipment > weapon > device for discharging missiles > firearm > equipment for use with firearms > [noun] > instrument for cleaning bore > pull- or push-through

scourer1467

jag1844

pull-through1890

push-through1920

1890 Times 6 Dec. 15/3 The magazine rifle is cleaned either with a rod, or with a ‘pull-through’, such as sportsmen use.

1917 A. G. Empey Over Top ii. 15 In your haversack you carry your iron rations..a couple of pipes and a package of shag, a tin of rifle oil, and a pull-through.

1956 F. Thurston Clarinet Technique 46 Most important of all is the regular cleaning of the bore each time after playing... This is best done with a pull-through, similar to that used for rifles in the Army.

1979 Musical Times May 429/1 (advt.) They [sc. flutes] come complete in plush-lined case with pull-through.

2000 Weekly Times (Austral.) (Nexis) 22 Mar. (Sport section) 97 For bore cleaning, obtain a one-piece cleaning rod with a rotating handle, not a pull-through.

2. Marketing. Demand created among consumers by pull-through marketing techniques (see sense B.).

ΚΠ

1988 Business Wire (Nexis) 4 May Our marketing program is designed to generate pull-through from the dealer and push-through from the distributor.

1989 Grocer 29 Apr. 24 (advt.) Colour advertising in key women's magazines will create powerful pull-through.

1993 Business Times (Singapore) (Nexis) 29 Mar. 18 We have not yet targeted the end-user in ads to create the pull-through the large distributors are looking for.

2003 Reno (Nevada) Gaz.-Jrnl. (Nexis) 10 Aug. 3 e The company's rollout of the Althius posterior cervical rod system appeared to create additional pull through for the C-TEK.

B. adj. (attributive).

Marketing (originally U.S.). Designating or relating to marketing which aims to create demand for a product by appealing directly to consumers, thereby encouraging retailers or other intermediaries to stock it.

ΘΚΠ

society > communication > information > publishing or spreading abroad > advertising > types or methods of advertising > [adjective] > other types of advertising

institutional1919

solus1937

saturation1942

pull-through1963

1963 Jrnl. Marketing 27 No. 2. 9/2 In many instances, the retailer has become a conduit..through whom goods pass to the consumer—often he is a mere physical link in ‘pull-through’ selling.

1978 Frederick (Maryland) News 14 Aug. d6/3 Our spring promotion which offered a free oil filter with an oil change at Chrysler dealerships..was our first attempt at a pull-through promotional effort toward the dealership service retail customer.

2006 Irish Independent (Nexis) 13 July Retailers demand customer pull through advertising... It's a crowded market: with typically five competitive brands in big stores.

This entry has been updated (OED Third Edition, September 2007; most recently modified version published online June 2022).

单词	pull-through
释义	pull-throughn.adj. Brit. /ˈpʊlθruː/, U.S. /ˈpʊlˌθru/ Forms: see pull v. and through prep. and adv. Origin: Formed within English, by compounding. Etymons: pull v., through adv. Etymology: < pull v. + through adv., after to pull through at pull v. Phrasal verbs. A. n. 1. Something (as a length of rag, or a rod to which a rag may be attached) which may be pulled through a gun barrel, the bore of a wind instrument, etc., in order to clean it. ΘΚΠ society > armed hostility > military equipment > weapon > device for discharging missiles > firearm > equipment for use with firearms > [noun] > instrument for cleaning bore > pull- or push-through scourer1467 jag1844 pull-through1890 push-through1920 1890 Times 6 Dec. 15/3 The magazine rifle is cleaned either with a rod, or with a ‘pull-through’, such as sportsmen use. 1917 A. G. Empey Over Top ii. 15 In your haversack you carry your iron rations..a couple of pipes and a package of shag, a tin of rifle oil, and a pull-through. 1956 F. Thurston Clarinet Technique 46 Most important of all is the regular cleaning of the bore each time after playing... This is best done with a pull-through, similar to that used for rifles in the Army. 1979 Musical Times May 429/1 (advt.) They [sc. flutes] come complete in plush-lined case with pull-through. 2000 Weekly Times (Austral.) (Nexis) 22 Mar. (Sport section) 97 For bore cleaning, obtain a one-piece cleaning rod with a rotating handle, not a pull-through. 2. Marketing. Demand created among consumers by pull-through marketing techniques (see sense B.). ΚΠ 1988 Business Wire (Nexis) 4 May Our marketing program is designed to generate pull-through from the dealer and push-through from the distributor. 1989 Grocer 29 Apr. 24 (advt.) Colour advertising in key women's magazines will create powerful pull-through. 1993 Business Times (Singapore) (Nexis) 29 Mar. 18 We have not yet targeted the end-user in ads to create the pull-through the large distributors are looking for. 2003 Reno (Nevada) Gaz.-Jrnl. (Nexis) 10 Aug. 3 e The company's rollout of the Althius posterior cervical rod system appeared to create additional pull through for the C-TEK. B. adj. (attributive). Marketing (originally U.S.). Designating or relating to marketing which aims to create demand for a product by appealing directly to consumers, thereby encouraging retailers or other intermediaries to stock it. ΘΚΠ society > communication > information > publishing or spreading abroad > advertising > types or methods of advertising > [adjective] > other types of advertising institutional1919 solus1937 saturation1942 pull-through1963 1963 Jrnl. Marketing 27 No. 2. 9/2 In many instances, the retailer has become a conduit..through whom goods pass to the consumer—often he is a mere physical link in ‘pull-through’ selling. 1978 Frederick (Maryland) News 14 Aug. d6/3 Our spring promotion which offered a free oil filter with an oil change at Chrysler dealerships..was our first attempt at a pull-through promotional effort toward the dealership service retail customer. 2006 Irish Independent (Nexis) 13 July Retailers demand customer pull through advertising... It's a crowded market: with typically five competitive brands in big stores. This entry has been updated (OED Third Edition, September 2007; most recently modified version published online June 2022). < n.adj.1890
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