pull-throughn.adj.
/ˈpʊlθruː/, U.S. /ˈpʊlˌθru/ A. n.
1. Something (as a length of rag, or a rod to which a rag may be attached) which may be pulled through a gun barrel, the bore of a wind instrument, etc., in order to clean it.
ΘΚΠ
society > armed hostility > military equipment > weapon > device for discharging missiles > firearm > equipment for use with firearms > [noun] > instrument for cleaning bore > pull- or push-through
scourer1467
jag1844
pull-through1890
push-through1920
1890 Times 6 Dec. 15/3 The magazine rifle is cleaned either with a rod, or with a ‘pull-through’, such as sportsmen use.
1917 A. G. Empey Over Top ii. 15 In your haversack you carry your iron rations..a couple of pipes and a package of shag, a tin of rifle oil, and a pull-through.
1956 F. Thurston Clarinet Technique 46 Most important of all is the regular cleaning of the bore each time after playing... This is best done with a pull-through, similar to that used for rifles in the Army.
1979 Musical Times May 429/1 (advt.) They [sc. flutes] come complete in plush-lined case with pull-through.
2000 Weekly Times (Austral.) (Nexis) 22 Mar. (Sport section) 97 For bore cleaning, obtain a one-piece cleaning rod with a rotating handle, not a pull-through.
2. Marketing. Demand created among consumers by pull-through marketing techniques (see sense B.).
ΚΠ
1988 Business Wire (Nexis) 4 May Our marketing program is designed to generate pull-through from the dealer and push-through from the distributor.
1989 Grocer 29 Apr. 24 (advt.) Colour advertising in key women's magazines will create powerful pull-through.
1993 Business Times (Singapore) (Nexis) 29 Mar. 18 We have not yet targeted the end-user in ads to create the pull-through the large distributors are looking for.
2003 Reno (Nevada) Gaz.-Jrnl. (Nexis) 10 Aug. 3 e The company's rollout of the Althius posterior cervical rod system appeared to create additional pull through for the C-TEK.
B. adj. (attributive).
Marketing (originally U.S.). Designating or relating to marketing which aims to create demand for a product by appealing directly to consumers, thereby encouraging retailers or other intermediaries to stock it.
ΘΚΠ
society > communication > information > publishing or spreading abroad > advertising > types or methods of advertising > [adjective] > other types of advertising
institutional1919
solus1937
saturation1942
pull-through1963
1963 Jrnl. Marketing 27 No. 2. 9/2 In many instances, the retailer has become a conduit..through whom goods pass to the consumer—often he is a mere physical link in ‘pull-through’ selling.
1978 Frederick (Maryland) News 14 Aug. d6/3 Our spring promotion which offered a free oil filter with an oil change at Chrysler dealerships..was our first attempt at a pull-through promotional effort toward the dealership service retail customer.
2006 Irish Independent (Nexis) 13 July Retailers demand customer pull through advertising... It's a crowded market: with typically five competitive brands in big stores.
This entry has been updated (OED Third Edition, September 2007; most recently modified version published online June 2022).
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n.adj.1890