pufferyn.

Brit.

/ˈpʌf(ə)ri/, U.S.

/ˈpəfəri/

Origin: Formed within English, by derivation. Etymons: puff v., -ery suffix.

Etymology: < puff v. + -ery suffix. Compare Dutch †pofferij boasting, bragging (1574 in Kiliaan).

1. The action or practice of ‘puffing’ someone or something; extravagant or undeserved praise, esp. for advertising or promotional purposes; writing, etc., intended to have this effect.In U.S. Law now used spec. to refer to an exaggerated opinion (in contrast to a factual assertion) expressed for the purpose of advertising, regarded as legally permissible.In quot. 1731 perhaps simply: grandiloquent or bombastic language.

ΘΚΠ

society > communication > information > publishing or spreading abroad > advertising > [noun]

advertisement1600

advertising1717

puffery1731

sandwiching1877

promotion1914

eye1924

promo1955

hidden persuasion1957

metamessage1960

shout line1990

the mind > attention and judgement > esteem > approval or sanction > commendation or praise > [noun] > for an ulterior purpose

puffery1731

puff1732

jolly1856

log-rolling1888

build-up1927

1731 Milk for Babes, Meat for Strong Men 14 From the Eastern conciseness of Obediah Shepherd, to the Bumbast and Puffery of Councellor Glib.

1782 V. Knox Ess. (new ed.) I. lxvi. 291 There would be no partial judgments, no puffery.

1834 T. Carlyle Sartor Resartus i. ii. 5/1 An epoch when Puffery and Quackery have reached a height unexampled in the annals of mankind.

1879 C. M. Greene & S. Thompson Sharps & Flats iii. 17 Last night one of our staff accidently saw a Chanticleer proof slip of one of the most fulsome pieces of paid for puffery even that unscrupulous sheet ever dared to publish.

1929 D. G. Mackail How Amusing! 518 The gossip-writers had all contributed their quota of unpaid puffery.

1963 D. Ogilvy Confessions Advertising Man (1964) vi. 110 The reader finds it easier to believe the endorsement of a fellow consumer than the puffery of an anonymous copy-writer.

1992 Daily Tel. 22 Dec. 14/5 It reports..complaints…about misleading advertisements. Yet its own press release is a tissue of inaccuracies and puffery.

2004 Wall St. Jrnl. 15 Mar. (Central ed.) b3/3 Under a legal concept known as ‘puffery’, it is legal for cosmetics companies to brag that their products make women look more beautiful, or even ‘perfect’.

†2. The use of puffs (puff n. 4b) to embellish a garment; puffs collectively, frilling composed of puffs. Also in plural. Obsolete.

ΘΚΠ

the world > textiles and clothing > clothing > parts of clothing > [noun] > trimmings or ornamentation > puff

puffing1593

puff1601

puffery1859

bouillon1869

1859 Atlantic Monthly Nov. 605/1 All that hoops, powder, and puffery can do for them has been done.

1868 ‘H. Lee’ Basil Godfrey's Caprice lx The whiteness of her neck [was] veiled with white puffery of tulle.

1884 Punch 1 Mar. 100 In pufferies of all sizes dressed.

This entry has been updated (OED Third Edition, September 2007; most recently modified version published online March 2022).

单词	puffery
释义	pufferyn. Brit. /ˈpʌf(ə)ri/, U.S. /ˈpəfəri/ Origin: Formed within English, by derivation. Etymons: puff v., -ery suffix. Etymology: < puff v. + -ery suffix. Compare Dutch †pofferij boasting, bragging (1574 in Kiliaan). 1. The action or practice of ‘puffing’ someone or something; extravagant or undeserved praise, esp. for advertising or promotional purposes; writing, etc., intended to have this effect.In U.S. Law now used spec. to refer to an exaggerated opinion (in contrast to a factual assertion) expressed for the purpose of advertising, regarded as legally permissible.In quot. 1731 perhaps simply: grandiloquent or bombastic language. ΘΚΠ society > communication > information > publishing or spreading abroad > advertising > [noun] advertisement1600 advertising1717 puffery1731 sandwiching1877 promotion1914 eye1924 promo1955 hidden persuasion1957 metamessage1960 shout line1990 the mind > attention and judgement > esteem > approval or sanction > commendation or praise > [noun] > for an ulterior purpose puffery1731 puff1732 jolly1856 log-rolling1888 build-up1927 1731 Milk for Babes, Meat for Strong Men 14 From the Eastern conciseness of Obediah Shepherd, to the Bumbast and Puffery of Councellor Glib. 1782 V. Knox Ess. (new ed.) I. lxvi. 291 There would be no partial judgments, no puffery. 1834 T. Carlyle Sartor Resartus i. ii. 5/1 An epoch when Puffery and Quackery have reached a height unexampled in the annals of mankind. 1879 C. M. Greene & S. Thompson Sharps & Flats iii. 17 Last night one of our staff accidently saw a Chanticleer proof slip of one of the most fulsome pieces of paid for puffery even that unscrupulous sheet ever dared to publish. 1929 D. G. Mackail How Amusing! 518 The gossip-writers had all contributed their quota of unpaid puffery. 1963 D. Ogilvy Confessions Advertising Man (1964) vi. 110 The reader finds it easier to believe the endorsement of a fellow consumer than the puffery of an anonymous copy-writer. 1992 Daily Tel. 22 Dec. 14/5 It reports..complaints…about misleading advertisements. Yet its own press release is a tissue of inaccuracies and puffery. 2004 Wall St. Jrnl. 15 Mar. (Central ed.) b3/3 Under a legal concept known as ‘puffery’, it is legal for cosmetics companies to brag that their products make women look more beautiful, or even ‘perfect’. †2. The use of puffs (puff n. 4b) to embellish a garment; puffs collectively, frilling composed of puffs. Also in plural. Obsolete. ΘΚΠ the world > textiles and clothing > clothing > parts of clothing > [noun] > trimmings or ornamentation > puff puffing1593 puff1601 puffery1859 bouillon1869 1859 Atlantic Monthly Nov. 605/1 All that hoops, powder, and puffery can do for them has been done. 1868 ‘H. Lee’ Basil Godfrey's Caprice lx The whiteness of her neck [was] veiled with white puffery of tulle. 1884 Punch 1 Mar. 100 In pufferies of all sizes dressed. This entry has been updated (OED Third Edition, September 2007; most recently modified version published online March 2022). < n.1731
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