psychographicsn.

Brit.

/ˌsʌɪkə(ʊ)ˈɡrafɪks/, U.S.

/ˌsaɪkəˈɡræfɪks/

Origin: Formed within English, by compounding. Etymons: psycho- comb. form, English demographics.

Etymology: < psycho- comb. form + -graphics (in demographics, plural noun: see demographic n.). Compare slightly later psychographic adj.²

Originally U.S.

Esp. in market research: the study and classification of members of a community according to their attitudes, aspirations, etc.; (also) such characteristics collectively, considered or studied in this manner. Cf. demographic n.

ΘΚΠ

the world > people > science of mankind > [noun] > anthropology > cultural or social

ethography1788

symbolics1850

agriology1878

social anthropology1881

culturology1920

cultural anthropology1938

psychographics1968

garbology1972

1968 N.Y. Times 4 Jan. 61/3 He lists these magazines in an ad Holiday will soon be running that will announce its entry into the wonderful world of ‘psychographics’.

1987 Times 13 June 28/4 Central to the Y & R findings were the concerns of a central group of voters—comprising about 40 per cent of the population and known in psychographics as ‘mainstreamers’ or ‘belongers’.

1998 Esquire Apr. 129/2 Given our national psychographics, the fascination with extreme sports and personal challenge is a trend that was bound to explode.

This entry has been updated (OED Third Edition, September 2007; most recently modified version published online March 2022).

单词	psychographics
释义	psychographicsn. Brit. /ˌsʌɪkə(ʊ)ˈɡrafɪks/, U.S. /ˌsaɪkəˈɡræfɪks/ Origin: Formed within English, by compounding. Etymons: psycho- comb. form, English demographics. Etymology: < psycho- comb. form + -graphics (in demographics, plural noun: see demographic n.). Compare slightly later psychographic adj.² Originally U.S. Esp. in market research: the study and classification of members of a community according to their attitudes, aspirations, etc.; (also) such characteristics collectively, considered or studied in this manner. Cf. demographic n. ΘΚΠ the world > people > science of mankind > [noun] > anthropology > cultural or social ethography1788 symbolics1850 agriology1878 social anthropology1881 culturology1920 cultural anthropology1938 psychographics1968 garbology1972 1968 N.Y. Times 4 Jan. 61/3 He lists these magazines in an ad Holiday will soon be running that will announce its entry into the wonderful world of ‘psychographics’. 1987 Times 13 June 28/4 Central to the Y & R findings were the concerns of a central group of voters—comprising about 40 per cent of the population and known in psychographics as ‘mainstreamers’ or ‘belongers’. 1998 Esquire Apr. 129/2 Given our national psychographics, the fascination with extreme sports and personal challenge is a trend that was bound to explode. This entry has been updated (OED Third Edition, September 2007; most recently modified version published online March 2022). < n.1968
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