pre-saleadj.n.2
/ˈpriːseɪl/, U.S. /ˈpriˌseɪl/ A. adj. (attributive).
Of or belonging to the time before a sale, or before an item is (generally) available for purchase.
ΘΚΠ
society > trade and finance > selling > [adjective] > before selling
premarket1923
pre-sale1937
pre-sales1957
1937 C. S. Wyand Econ. Consumption xiii. 248 Cases have been noted where goods on sale have been disposed of at prices higher than the pre-sale prices at which they had been rejected by the consumer.
1949 Jrnl. Finance 4 336 These bonds were given very wide pre-sale publicity.
1986 Artnews Sept. 16/3 The unpublished presale estimate was $500,000.
B. n.2
A sale held or made before an item is (generally) available for purchase.
ΘΚΠ
society > trade and finance > selling > a public sale > [noun] > other types of sale
rummage sale1756
handsale1766
trade sale1774
sheriff's sale1798
private treaty1858
asset sale1921
pre-sale1938
garage sale1966
tag sale1966
yard sale1976
car boot1995
1938 Nebraska State Jrnl. 7 Oct. 18/1 Owing to your ‘prominence’ or your ‘appreciation of fine goods, etc.’ they ‘invite’ you to a preview and presale at special prices.
1990 J. Eberts & T. Ilott My Indecision is Final i. 17 In certain cases you can actually do better with pre-sales than you can with the finished product.
2001 Business Rev. Weekly 27 Apr. 95/1 Pre-sales are not new in the TV production world, but the volume being done has increased, with most production companies canning productions if they cannot pre-sell them locally.
This is a new entry (OED Third Edition, March 2007; most recently modified version published online March 2022).
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adj.n.21937