单词 | people meter |
释义 | people metern. Broadcasting (originally U.S.). An electronic device used to monitor and record the television viewing habits of a household so as to compile ratings, or for other types of audience research.In form Peoplemeter, a proprietary name in the United Kingdom. ΚΠ 1983 Broadcasting 31 Oct. 63/3 Panel C will be the same as Panel B, except that the measurement of audience composition will be by means of the electronic diary, PeopleMeter. 1987 Sunday Mail (Brisbane) 11 Oct. 7/2 A private investigator could track down the ‘people meters’ for unscrupulous network bribery. 1991 S. Faludi Backlash ii. vi. 145 The dropoff can be partly attributed to the phasing in of the ‘people meter’, a more finely tuned measure of viewership. 1997 Media Week 16 May 18/4 Peoplemeters are due to begin operation in June, although as yet there is not agreement between agencies and broadcasters on the fundamental issues of cost and level of access to data. This is a new entry (OED Third Edition, September 2005; most recently modified version published online March 2022). < n.1983 |
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