outsertn.

Brit.

/ˈaʊtsəːt/, U.S.

/ˈaʊtˌsərt/

Origin: Formed within English, by derivation. Etymons: out- prefix, insert n.

Etymology: < out- prefix + -sert (in insert n.).

1. Bookbinding. A signature which is placed outside another signature during binding.

ΚΠ

1960 G. A. Glaister Encycl. of Bk. 194/2 Where inserted plates are on the outside of the host section they are sometimes termed outserts or wrap rounds.

1967 V. Strauss Printing Industry x. 647/2 A section which is placed over and outside another section is known either as outsert or as outside signature.

1979 G. A. Glaister Glaister's Gloss. of Bk. (ed. 2) 249 Where inserted plates are on the outside of the host section they are sometimes termed outserts or wrap rounds.

2. Marketing. A piece of promotional material which is placed on the outside of a package, publication, etc.; (more generally) any piece of separate promotional material which is delivered with a publication.

ΚΠ

1962 S. Strand Marketing Dict. 511 Outserts, advertising literature, special company announcements, or any form of a message, placed on the outside of a package.

1985 Graphic Arts Monthly (Nexis) Nov. 38 Other products are ‘outserts’, i.e., small folded pieces attached to a consumer product; typical outserts can be found in supermarkets attached to, say, a can of shortening and bearing recipes.

1993 Coloradoan (Fort Collins) 31 Jan. f3/3 Klein attracted..attention when he and noted photographer Bruce Weber created a 115-page ‘outsert’ ad campaign.

1995 Independent 26 May 23/5 The glossy promotional ‘outsert’ for the recent New York charity event Seventh on Sale..came enclosed with the May issue of American Vogue.

This is a new entry (OED Third Edition, December 2004; most recently modified version published online March 2022).

单词	outsert
释义	outsertn. Brit. /ˈaʊtsəːt/, U.S. /ˈaʊtˌsərt/ Origin: Formed within English, by derivation. Etymons: out- prefix, insert n. Etymology: < out- prefix + -sert (in insert n.). 1. Bookbinding. A signature which is placed outside another signature during binding. ΚΠ 1960 G. A. Glaister Encycl. of Bk. 194/2 Where inserted plates are on the outside of the host section they are sometimes termed outserts or wrap rounds. 1967 V. Strauss Printing Industry x. 647/2 A section which is placed over and outside another section is known either as outsert or as outside signature. 1979 G. A. Glaister Glaister's Gloss. of Bk. (ed. 2) 249 Where inserted plates are on the outside of the host section they are sometimes termed outserts or wrap rounds. 2. Marketing. A piece of promotional material which is placed on the outside of a package, publication, etc.; (more generally) any piece of separate promotional material which is delivered with a publication. ΚΠ 1962 S. Strand Marketing Dict. 511 Outserts, advertising literature, special company announcements, or any form of a message, placed on the outside of a package. 1985 Graphic Arts Monthly (Nexis) Nov. 38 Other products are ‘outserts’, i.e., small folded pieces attached to a consumer product; typical outserts can be found in supermarkets attached to, say, a can of shortening and bearing recipes. 1993 Coloradoan (Fort Collins) 31 Jan. f3/3 Klein attracted..attention when he and noted photographer Bruce Weber created a 115-page ‘outsert’ ad campaign. 1995 Independent 26 May 23/5 The glossy promotional ‘outsert’ for the recent New York charity event Seventh on Sale..came enclosed with the May issue of American Vogue. This is a new entry (OED Third Edition, December 2004; most recently modified version published online March 2022). < n.1960
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