on-traden.adj.
/ˈɒntreɪd/, U.S. /ˈɔnˌtreɪd/, /ˈɑnˌtreɪd/ British.
A. n.
The sector of the market in alcoholic drinks comprising sales for consumption on licensed premises. Cf. off-trade n.
ΚΠ
1890 Times 5 June 7/2 A monopoly would be created in the ‘off’ trade similar to that which now exists in the ‘on’ trade.
1983 Financial Times 25 Apr. 22/4 There are estimates that some 55 per cent of cider is sold through on-licences and 45 per cent through off trade with the balance changing heavily in favour of the on trade.
1992 Caterer & Hotelkeeper 6 Aug. 43/2 The decision by the Comité Interprofessional du Vin de Champagne to operate an educational programme for the on-trade is doubly welcome.
2001 Publican Newspaper 4 June 27/3 Soft drinks punch more than their weight in the on-trade.
B. adj. (attributive).
Of or relating to the on-trade.
ΚΠ
1991 Campaign 23 Aug. 8/2 Britvic relies heavily on its on-trade sales through pubs.
1996 Grocer 23 Mar. 98 (advt.) A broad selection of high quality products sold to a wide range of on-trade customers.
2000 PrintWeek 11 Feb. 3/2 Courage, the southern on-trade distribution arm of brewer Scottish Courage.
This is a new entry (OED Third Edition, June 2004; most recently modified version published online March 2022).
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n.adj.1890