off-traden.adj.
/ˈɒftreɪd/, U.S. /ˈɔfˌtreɪd/, /ˈɑfˌtreɪd/ British.
A. n.
That part of the market in alcoholic drinks which is made up of off-sales; the retailers who deal in off-sales.
ΚΠ
1890 Times 5 June 7/2 A monopoly would be created in the ‘off’ trade similar to that which now exists in the ‘on’ trade.
1983 Financial Times 25 Apr. 22/4 There are estimates that some 55 per cent of cider is sold through on-licences and 45 per cent through off trade.
1991 Super Marketing (Nexis) 19 Apr. 58 The can sector—the fastest growing area in the offtrade.
1994 Independent on Sunday 16 Oct. (Business section) 13/6 The increasing fear instilled in the average pub-goer by drink-driving laws has led to a swing towards the off-trade.
2001 Publican Newspaper 4 June 25/1 While the off-trade has been hit by the ‘Sunny Delight effect’,..in the on-trade the growth of FABs—flavoured alcoholic beverages—have had an inevitable impact.
B. adj.
Involved in, belonging or relating to the off-trade.
ΚΠ
1982 Times 23 Aug. 11/3 The fastest-growing brand in the off-trade market.
1990 Grocer (Nexis) 23 June 32 (advt.) H. P. Bulmer's Cider; Off-Trade Market Leader.
2000 Internat. Jrnl. Logistics Management (Nexis) 11 39 Guinness' involvement in the Whitbread program..gave it the impetus to extend its own activities downstream through a customer development program involving its major on-trade and offtrade customers.
This is a new entry (OED Third Edition, March 2004; most recently modified version published online March 2022).
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n.adj.1890