| 单词 | nielsen rating |
| 释义 | > as lemmasNielsen rating 1. attributive, esp. in Nielsen rating. Designating or relating to a popularity rating for television programmes (and, in early use, radio programmes), provided by A. C. Nielsen Co. and calculated from figures obtained from a sample survey of receiving sets fitted with a device to record audience viewing or listening patterns automatically (see quot. 1951). ΘΚΠ society > communication > broadcasting > audience > [noun] > size of tune-in1931 rating1935 audience rating1941 Nielsen rating1951 TAM rating1958 reach1959 share1974 1951 E. E. Willis Found. in Broadcasting 84 Nielsen uses his sample to arrive at figures indicating the number of sets in use, the proportion of those sets tuned to a particular radio or TV show, and the percentage of the entire sample tuned to a specific program. It is this latter figure, the Nielsen rating, that has now superseded the Hooper rating as the most important national index of a network show's success. 1961 Time 6 Jan. 56/1 Last week's Nielsen ratings..reported a total listenership of nearly 26 million homes per minute. 1977 Time 10 Oct. 41/3 According to the Nielsen Index figures for TV viewing, Americans will have watched 18,000 TV murders by age 18. 1989 Advertising Age (Nexis) 30 Oct. 46 The Nielsen test, which begins in Los Angeles in November, should result in lower audience numbers. 1999 Wired Jan. 92/1 Nielsen ratings, recall surveys, and focus groups have all been concocted to disguise the seat-of-the-pants guesswork of traditional media. < as lemmas |
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