| 单词 | negative advertising |
| 释义 | > as lemmasnegative advertising negative advertising n. originally and chiefly North American advertising, esp. in political campaigning, which emphasizes the deficiencies of a rival product, candidate, etc., rather than commending the benefits of its own. ΚΠ 1903 Crawford County Democrat (English, Indiana) 15 Jan. 4/3 Hundreds of people were made rich by being paid to hold their tongues. Half the newspapers in France received subsidies for this odd form of negative advertising.] 1914 Ogden (Utah) Examiner 10 Mar. 4/1 Negative advertising is unpleasant publicity, with intent to boost your own business by destroying the trade of your competitor. 1944 Life 28 Feb. 1 (advt.) Adv. experts call this ‘negative’ advertising, but it produces positive and pleasant increases in our sales. 1977 Washington Post (Nexis) 20 Oct. c1 This kind of independent negative advertising is unnecessary and counterproductive. 1994 Guardian 8 Nov. (Educ. section) 10/3 At the beginning of the senatorial campaign he pledged to spend $20 million. So far most of this has been spent on ‘negative advertising’ against Mrs Feinstein. < as lemmas |
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