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单词 negative advertisement
释义

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negative advertisement
negative advertisement n. an advertisement which forms part of a negative advertising campaign.
ΚΠ
1911 Francisville (Indiana) Tribune 3 Aug. 7/3 The negative advertisement and the man with a grievance get about the same attention.
1930 D. B. Lucas & C. E. Benson in Jrnl. Appl. Psychol. 14 363 (title) Some sales results for positive and negative advertisements.
1965 E. Crane Marketing Communications v. 139 The number of coupons returned for 117 pairs of positive and negative advertisements for the same product, appearing in the same periodical at about the same season, were compared.
1999 Amer. Jrnl. Polit. Sci. 43 1189 Although they found that negative advertisements do provide information to citizens, their most powerful findings were that negative commercials..demobilize the electorate.
extracted from negativeadj.adv.2int.
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