millinen.
/ˈmɪllʌɪn/, U.S. /ˈmɪ(l)ˌlaɪn/ Advertising.
A unit of measurement of the value of advertising space in a newspaper, magazine, etc., calculated by multiplying the cost per line by one million and dividing the result by the circulation of the publication. Frequently attributive, esp. in milline rate.
ΚΠ
1920 Printers' Ink 9 Sept. 25/1 So far as I know, the system of calling the product of space multiplied by circulation milline is original with the advertising department of Lyon & Healy. The word ‘milline’ is short for million lines.
1931 Jrnl. Business Univ. Chicago 4 117 Columns 3, 4, and 5 record milline rates by circulation classes.
1939 Fortune Oct. 129/3 (advt.) The Radio Times gives a national coverage of one family in four, at a milline rate about half that of a big American magazine.
1967 Papers & Proc. 79th Ann. Meeting Amer. Econ. Assoc. (Amer. Econ. Rev. Vol. 57 No. 2) 529 A standard unit in the industry is the ‘milline’ which is based on an agate line rather than a column inch... A subscriber-inch is equal to fourteen millionths of a milline.
1992 J. Stapleton & N. A. Hart Marketing Dict. (ed. 4) (at cited word) Milline rate, unit for comparing newspaper advertising rates in relation to circulation.
This is a new entry (OED Third Edition, March 2002; most recently modified version published online March 2022).
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n.1920