mid-marketadj.n.
/ˌmɪdˈmɑːkɪt/, U.S. /ˌmɪdˈmɑrkət/ A. adj.
1. Stock Market. Designating a price of a share or stock intermediate between the buying price and the selling price (being the price usually quoted in published lists). Cf. middle price n. at middle adj. and n. Compounds 1a, mid-price n.
ΘΚΠ
society > trade and finance > stocks and shares > [adjective] > prices on stock market
rigged1826
overnight1909
downside1938
mid-market1965
1965 All Eng. Law Rep. 2 399 On Jan. 9, 1953, the mid-market price of President Steyn shares was 19s. 6d.
1980 Jrnl. Finance 35 407 Both interest rate series are the closing mid-market rates on the last Wednesday of each month.
1998 E. Bignell Which? Way to save & Invest (ed. 10) xvi. 257 It is normally the previous day's closing mid-market price.
2. Designating goods or services whose price, quality, etc., is intermediate between the highest and lowest.
ΚΠ
1977 Business Week (Nexis) 13 June 46 He launched an ambitious, but unsuccessful, new product campaign and concentrated Xox in the mid-market price range. When recession hit, consumers gravitated toward the high and low ends of the price scale.
1988 C. Horrie & P. Chippindale Disaster! 35 The job of pouring vintage Right-On journalism into mid-market ‘quality-tabloid’ bottles fell to Hayling.
1991 Caterer & Hotelkeeper (BNC) 5 Sept. 88 The company believes future growth for pasta will come from mid-market, non-specialist outlets, such as those in the travel and pub sectors.
1998 Vanity Fair (N.Y.) Oct. 296 Mirage Resorts, Inc...already owns and operates three major hotel casinos in Las Vegas: the upscale, tropical-themed Mirage and the mid-market, pirate-themed Treasure Island, each with about 3,000 rooms, [etc.].
B. n.
The market for mid-market goods or services.
ΘΚΠ
society > trade and finance > trading conditions > [noun] > supply and demand or market > type of market
free trade1596
home market1680
open market1766
mass market1922
media market1956
vertical market1978
mid-market1993
1993 Super Marketing 13 Feb. 51/3 William Grant's Family Reserve is positioned at the top end of the mid-market.
2000 Oxf. Times 16 June 1/5 The company said competition had grown more fierce in the UK high street, while the mid-market for clothing had been squeezed by discount outlets and specialised clothing stores.
This is a new entry (OED Third Edition, March 2002; most recently modified version published online March 2022).
<
adj.n.1965