单词 | merchandising |
释义 | merchandisingn. 1. The transaction of mercantile business, the buying and selling of goods; bargaining; trade. Now rare.In quot. a1425 concrete: merchandise, goods. ΘΚΠ society > trade and finance > [noun] mongingOE cheapinga1000 cheapOE chaffer?c1225 merchandisea1300 market-making1340 merchandyc1350 corseriec1380 chafferinga1382 need-doinga1382 changea1387 chapmanhoodc1386 cossery?a1400 bargaining1401 merchandisinga1425 merchandrya1450 intercourse1473 business1478 chapmanry1483 the feat of merchandisec1503 market1525 trade1549 marting1553 contractation1555 trading1556 merchantryc1560 marketing1561 mart1562 trafficking1570 contraction1582 tract1582 nundination1586 commerce1587 chafferya1599 negotiation1601 intertraffica1603 traffic1603 commercery1604 intertrading1606 correspondence1607 mercature1611 correspondency1613 coss?1635 negotiating1640 dealing1691 chapmanship1727 merchanting1883 intertrade1915 society > trade and finance > selling > [noun] salec1050 sellinga1325 merchandisinga1425 utterance1436 venting1532 vendition1542 vent1548 assale1566 ventage1577 vent1583 vending1666 distribution1793 flogging1919 turnaround1936 a1425 (c1384) Bible (Wycliffite, E.V.) (Corpus Oxf.) (1850) Ezek. xxvii. 15 Manye ilis [weren] the marchaundisynge of thin hoond. c1443 R. Pecock Reule of Crysten Religioun (1927) 332 (MED) What is to be paied to þe curat of wynnyng bi marchandising or bi vse of craft..be ordeynyd to be paied in ech parische where suche wynnyng schal be. c1449 R. Pecock Repressor (1860) 158 The vsing of profitable craftis and marchaundising. 1561 T. Norton tr. J. Calvin Inst. Christian Relig. iv. f. 88 [They] with carying about the reliques of martyrs dyd vse filthy merchandisynges. 1625 F. Bacon Ess. (new ed.) 246 Certaine Principall Cities and Townes of Merchandizing. 1656 in E. Nicholas Nicholas Papers (1897) III. 265 The recompense will be deservedly the more advantageous to him if it shall be effected without any merchandising. 1690 J. Child Disc. Trade iii. 87 Merchandizing..the purchasing of an Immunity or Monopoly to the prejudice of our Country. 1769 W. Blackstone Comm. Laws Eng. IV. 63 The laws of king Athelstan forbad all merchandizing on the lord's day. 1841 T. Carlyle On Heroes ii. 77 There were yearly fairs, and there, when the merchandising was done, Poets sang for prizes. 1869 Overland Monthly Mar. 249/1 We are too busy in developing the resources of the State, in opening mines, in making farms,..in merchandising and manufacturing, to pay much heed to the graces of Art. 1904 Athenæum 18 June 788 Commerce comprises goods, transportation, exchange or merchandizing, money, and advertising. 1922 S. Lewis Babbitt iv. 39 I guess that'll show Chan Mott..something about modern merchandizing! 2. a. Originally U.S. The activity of promoting the sale of goods in retail outlets, esp. by advertising and the use of display and pricing techniques. Later more generally: the process of publicizing any goods or services for sale. See merchandise v. 3a. ΚΠ 1917 J. B. Swinney Merchandising ii. iii. 205 Any honest man who knows merchandise and merchandising can obtain help in founding a retail store. 1938 H. H. Maynard et al. Retail marketing & Merchandising i. 5 Retail merchandising is a phrase which covers the activities involved in operating a retail store and promoting the sale of its products. 1958 Economist 18 Oct. 200 (advt.) Merchandising..means following up your advertising. It means getting retailers on your side, and giving them all they need to help you sell. 1978 Detroit Free Press 5 Mar. b13/5 The training course..consists of a month in field sales, four months in marketing research..and three months on merchandising and promotion. 1989 T. Parker Place called Bird iii. 21 After I graduated from High School at 18, I went to college for two years to study merchandising and retailing. b. spec. The activity of promoting a film, pop group, etc., by the sale of branded products. Also concrete: the products themselves. ΚΠ 1973 Times 10 Mar. 14/6 In the past two decades the merchandizing of Disney's cartoon creations in a plethora of T-shirts, key-rings and assorted trivia may have obscured their creator's rightful claim to be regarded as one of the most original film producers in cinema history. 1983 Women's Wear Daily (Nexis) 20 June 18 Although most ‘Star Wars’ merchandising has been aimed at boys, Blum said the introduction of the cuddly Ewoks should create excitement in the girls' market. 1997 Daily Record (Glasgow) (Electronic ed.) 20 Dec. [Basil Brush is] likely to return to his old teatime slot television show. A huge array of merchandising including books and games is also likely, the company said. Compounds General attributive. ΘΚΠ society > trade and finance > [adjective] chaffering1483 merchantlike1566 merchantablea1603 emporial1604 merchandising1616 mercantile1638 mercatorian1648 mercatory1654 mercatorial1662 commercial1757 tradal1846 tradey1855 mercantilist1881 mercantilistic1883 1616 J. Smith Descr. New Eng. 34 The citizens [of Constantinople] (whose marchandizing thoughts were onely to get wealth). 1618 T. Roe Let. 14 Feb. in Embassy of Sir T. Roe (1899) II. 489 I haue sent instructions for the voyadge into the Red Sea, to which Master Kerridge must add his for Marchandizing affayres. 1655 E. Terry Voy. E.-India 115 But further, for the Merchandizing Commodities the Mogol's Provinces afford, there is Musk..to be had in good quantity. 1759 Bk. Fairs 44 Messingham, Lincolnshire, Trinity Mond. for merchandizing goods. 1807 R. Tannahill Soldier's Return 126 Wi' his merchandizing load, Come weel, come wae, he took the road. 1926 Publishers' Weekly 16 Jan. 171/1 His frank criticism of ‘price-cutting for bait’ indicates that he has found other merchandising practices of more value in business building. 1930 Daily Express 9 Sept. 2/6 A wide assortment of issues rose from 1 to 3 points, with utilities, merchandising stocks, coppers, and specialities prominent. 1985 Sunday Times 20 Jan. 1/2 The ITV profits levy may be extended..to their merchandising spin-offs such as videos, books and games. This entry has been updated (OED Third Edition, September 2001; most recently modified version published online March 2022). merchandisingadj. That is engaged in the trade or sale of goods; (in later use also) concerned with or relating to the promotion of goods and services. ΚΠ 1757 J. Dyer Fleece iii. 113 Thro' Tyne, and Tees..and merchandizing Hull. 1868 R. Browning Ring & Bk. I. i. 47 The motley merchandizing multitude. 1976 Harvard Business Rev. (Nexis) Jan. 113 One able executive of a large merchandising company recently said: ‘Our biggest problem is sales.’ 1991 J. Phillips You'll never eat Lunch in this Town Again (1992) 306 Maybe..you could arrange for me to get together with some of these merchandising people you've been hiding in New York. This entry has been updated (OED Third Edition, September 2001; most recently modified version published online March 2022). < n.a1425adj.1757 |
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