McLuhaniteadj.n.

1967 Spectator 10 Nov. 571/2 I am leaving on one side all McLuhanite arguments that books are on the way out.

1968 Listener 6 June 722/3 The demolition of fashionable McLuhanite myths about television has been another of the year's benefits.

1990 N.Y. Rev. Bks. 12 Apr. 21/4 The countries of the satellite world have been caught in a time warp, with the result, for instance, that the McLuhanite revolution has barely touched your lives.

1968 Sat. Rev. (U.S.) 28 Dec. 18 As the McLuhanites are so fond of pointing out, television—and particularly the commercials—had accustomed them [sc. audiences at movie houses] to seeing more, and faster.

1971 Guardian 14 Jan. 7/1 McLuhanites and Orwellians are likely to block our view of their masters' arguments.

1979 Globe & Mail (Toronto) 20 June 7/3 Two hundred people straggled in from across the country: Ottawa bureaucrats, Hamilton school teachers, alternative energy buffs, born-again country-dwellers, greying McLuhanites and mildly loony biologists.

1996 New Statesman (Electronic ed.) 16 Aug. Soviet TV would ritually record the stuffed shop windows of western capitals at Christmas time and contrast them with shots of beggars on the streets; as good McLuhanites, however, the viewers knew that the medium was the message and the message was plenty, not want.