mass marketingn.

Brit.

/ˌmasˈmɑːkᵻtɪŋ/, U.S.

/ˈmæsˌmɑrkədɪŋ/

Origin: Formed within English, by compounding. Etymons: mass n.², marketing n.

Etymology: < mass n.² + marketing n. Compare slightly later mass market n.

The marketing of goods, etc., on a large scale; marketing aimed at a broad range of consumers, as opposed to those with specialist interests or needs.

ΘΚΠ

society > trade and finance > selling > [noun] > selling method or technique > types of

branding1913

cross-selling1919

mass marketing1920

supermarketing1940

hard sell1945

market testing1947

sales drive1951

soft sell1953

rack-jobbing1954

switch selling1960

cold selling1961

telesales1962

telemarketing1963

loss-leading1964

test-marketing1964

pyramid selling1965

inertia selling1968

overselling1968

bundling1969

oversell1969

rack job1969

bounceback1970

party plan1973

sale-leaseback1973

up-marketing1975

sellathon1976

upselling1977

cold calling1978

cold call1980

network marketing1981

ambush marketing1987

green marketing1988

relationship marketing1988

freemium1994

e-tailing1995

1920 Printers' Ink 6 May 130/1 Advertising is simply a form of mass marketing as opposed to individual selling.

1945 B. Nash Developing Marketable Products ii. 23 This relationship between the large-volume manufacturer, the many different users, and the mechanisms of mass marketing is typified by the activities of every manufacturer using mass-marketing methods.

1989 Spin Oct. 20/3 Isn't the avant-garde merely a testing ground for..new styles to be tested and refined before mass marketing?

2004 Guardian 26 Nov. i. 17/1 The campaign is an American creation, a sophisticated and brilliantly conceived exercise in western branding and mass marketing.

This entry has been updated (OED Third Edition, December 2000; most recently modified version published online March 2022).

单词	mass marketing
释义	mass marketingn. Brit. /ˌmasˈmɑːkᵻtɪŋ/, U.S. /ˈmæsˌmɑrkədɪŋ/ Origin: Formed within English, by compounding. Etymons: mass n.², marketing n. Etymology: < mass n.² + marketing n. Compare slightly later mass market n. The marketing of goods, etc., on a large scale; marketing aimed at a broad range of consumers, as opposed to those with specialist interests or needs. ΘΚΠ society > trade and finance > selling > [noun] > selling method or technique > types of branding1913 cross-selling1919 mass marketing1920 supermarketing1940 hard sell1945 market testing1947 sales drive1951 soft sell1953 rack-jobbing1954 switch selling1960 cold selling1961 telesales1962 telemarketing1963 loss-leading1964 test-marketing1964 pyramid selling1965 inertia selling1968 overselling1968 bundling1969 oversell1969 rack job1969 bounceback1970 party plan1973 sale-leaseback1973 up-marketing1975 sellathon1976 upselling1977 cold calling1978 cold call1980 network marketing1981 ambush marketing1987 green marketing1988 relationship marketing1988 freemium1994 e-tailing1995 1920 Printers' Ink 6 May 130/1 Advertising is simply a form of mass marketing as opposed to individual selling. 1945 B. Nash Developing Marketable Products ii. 23 This relationship between the large-volume manufacturer, the many different users, and the mechanisms of mass marketing is typified by the activities of every manufacturer using mass-marketing methods. 1989 Spin Oct. 20/3 Isn't the avant-garde merely a testing ground for..new styles to be tested and refined before mass marketing? 2004 Guardian 26 Nov. i. 17/1 The campaign is an American creation, a sophisticated and brilliantly conceived exercise in western branding and mass marketing. This entry has been updated (OED Third Edition, December 2000; most recently modified version published online March 2022). < n.1920
随便看	prickly lettuce prickly melon prickly moses prickly palm prickly parsnip prickly pear prickly pear cactus prickly pear fruit prickly pear tree prickly pole prickly poppy prickly rat prickly rhubarb prickly saltwort prickly samphire prickly sculpin prickly shield fern prickly sow-thistle prickly sowthistle prickly tang prickly thrift prickly withe prickly yellow prickly yellowwood prickly-back