| 单词 | masthead broadcasting |
| 释义 | > as lemmasmasthead broadcasting masthead broadcasting n. the broadcasting of masthead programmes. ΚΠ 1997 Evening Standard 25 July 36/3 Present rules over masthead broadcasting forbid a TV programme being named after a magazine. 1999 Evening Standard (Electronic ed.) 1 Dec. This is ‘masthead broadcasting,’ where the name of the programme carries the name of the benefactor, and the television company and sponsor work hand-in-hand to make the show. < as lemmas |
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