| 单词 | marketing research |
| 释义 | > as lemmasmarketing research marketing research n. the study of the factors involved in successfully marketing a product (see quot. 1963). ΘΚΠ the mind > attention and judgement > discovery > research > [noun] > into markets or marketing marketing research1915 market research1920 consumer research1926 social listening2007 1915 Amer. Econ. Rev. 5 144 Nearly four years' work..would seem to warrant the addition of at least one non-state university to the marketing research list. 1951 E. S. Bradford Marketing Res. p. xi Marketing research is coming to be recognized as essential to a successful development of marketing. 1963 Gloss. Managem. Terms (Brit. Inst. Managem.) (Typescript) The distinction between market research and marketing research is important but is not yet as widely used and understood in the U.K. as in the U.S.A. One is a study of the market for the product and the other is a study of the marketing of the product. 1992 M. Blonsky Amer. Mythologies (1993) xiv. 336 Patrick Fowler, director of marketing research, treats me to a Byzantine study about how many angels are riding the subway system. < as lemmas |
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