英语词汇“marketing mix”的英英意思、用法、释义、翻译、读音、例句、短语、词组-英语词典

marketing mix n. the factors that can be controlled by a company to influence consumers to purchase its products; a combination of these factors designed to promote a particular product or influence a particular segment of the market.

ΘΚΠ

society > trade and finance > selling > [noun] > correct balance of sale strategy

marketing mix1961

1961 Amer. Econ. Rev. 51 211 This depends on whether the savings from the routinization are passed on as price reductions or whether the firms concerned think that demand is less reponsive to price reductions than to other components of the ‘marketing mix’.

1967 G. Wills in G. Wills & R. Yearsley Handbk. Managem. Technol. x. 176 At the micro level, the concept of the marketing mix postulated a co-ordinative and integrative activity for product distribution and communication.

1982 G. A. Cole Management (1993) (BNC) 338 It is a tactical device for breaking down any one market into a number of separately identifiable sub-markets in order to be able to reach that sub-market (or segment) with a particular marketing mix.

1993 Leisure Opportunities Oct. 35/1 Segmentation is a fundamental issue in marketing, as it influences the marketing mix decisions of the organisation.

单词	marketing mix
释义	> as lemmas marketing mix marketing mix n. the factors that can be controlled by a company to influence consumers to purchase its products; a combination of these factors designed to promote a particular product or influence a particular segment of the market. ΘΚΠ society > trade and finance > selling > [noun] > correct balance of sale strategy marketing mix1961 1961 Amer. Econ. Rev. 51 211 This depends on whether the savings from the routinization are passed on as price reductions or whether the firms concerned think that demand is less reponsive to price reductions than to other components of the ‘marketing mix’. 1967 G. Wills in G. Wills & R. Yearsley Handbk. Managem. Technol. x. 176 At the micro level, the concept of the marketing mix postulated a co-ordinative and integrative activity for product distribution and communication. 1982 G. A. Cole Management (1993) (BNC) 338 It is a tactical device for breaking down any one market into a number of separately identifiable sub-markets in order to be able to reach that sub-market (or segment) with a particular marketing mix. 1993 Leisure Opportunities Oct. 35/1 Segmentation is a fundamental issue in marketing, as it influences the marketing mix decisions of the organisation. extracted from marketingn. < as lemmas
随便看	exogenic exogenous exogenously exogens exoglossic exogynous exolete exolinguistic exolution exolve exomion exomions exomis exomologeses exomologesis exomoon exomorphic exomorphism exomphalos exomphalous exon exonarthex exoner exonerate exonerate nature

> as lemmas