masstigen.

Brit.

/maˈstiː(d)ʒ/, U.S.

/mæˈsti(d)ʒ/

Etymology: Blend of mass n.² and prestige n.

A class of mass-produced, relatively inexpensive goods which are marketed as luxurious or prestigious. Originally and frequently attributive.

ΚΠ

1996 Cosmetics Internat. 10 Mar. 7/2 She looked at the major trends in the industry, the first of which was the rise of the ‘masstige’ segment.

2005 Fashion (Canada) Oct. 70/1 It bags were templates for a hot new category, called affordable luxury or ‘masstige’, fusing mass and prestige.

2006 Time Out N.Y. 14 Sept. 51/1 Luxury designers Sophia Kokosalaki, Thakoon Panichgul and Vivienne Westwood each created a limited-edition line for masstige footwear label Nine West.

2015 J.-N. Kapferer Kapferer on Luxury iii. 68 How..can luxury brands mark their distance and recreate the gap between luxury and masstige?

This is a new entry (OED Third Edition, January 2018; most recently modified version published online March 2022).

单词	masstige
释义	masstigen. Brit. /maˈstiː(d)ʒ/, U.S. /mæˈsti(d)ʒ/ Etymology: Blend of mass n.² and prestige n. A class of mass-produced, relatively inexpensive goods which are marketed as luxurious or prestigious. Originally and frequently attributive. ΚΠ 1996 Cosmetics Internat. 10 Mar. 7/2 She looked at the major trends in the industry, the first of which was the rise of the ‘masstige’ segment. 2005 Fashion (Canada) Oct. 70/1 It bags were templates for a hot new category, called affordable luxury or ‘masstige’, fusing mass and prestige. 2006 Time Out N.Y. 14 Sept. 51/1 Luxury designers Sophia Kokosalaki, Thakoon Panichgul and Vivienne Westwood each created a limited-edition line for masstige footwear label Nine West. 2015 J.-N. Kapferer Kapferer on Luxury iii. 68 How..can luxury brands mark their distance and recreate the gap between luxury and masstige? This is a new entry (OED Third Edition, January 2018; most recently modified version published online March 2022). < n.1996
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