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单词 audience rating
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audience rating
audience rating n. originally U.S. (in singular) a measure of the proportion of the total available audience tuned into a television channel, radio station, or programme at a particular time; (hence more generally) (assessment of) audience size or share (usually in plural).
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society > communication > broadcasting > audience > [noun] > size of
tune-in1931
rating1935
audience rating1941
Nielsen rating1951
TAM rating1958
reach1959
share1974
1941 Ann. Amer. Acad. Polit. & Social Sci. 213 145/1 (note) The average audience rating of an entire week's programs usually lies between 2.0 and 2.3, while the best program of the week..may receive as high a rating as 2.6 or 2.7.
1955 A. Koestler Trail of Dinosaur 91 The radio performances of a Bach cantata and of a sobbing crooner are compared on the same scale of audience-rating.
a1974 R. Crossman Diaries (1976) II. 445 This has all paid off in terms of the audience ratings where the B.B.C. has been doing well in the last six months, winning the battle for the audience by its with-itness.
1988 W. Hamilton Lap of Luxury ii. iii. 91 It's Morning had declined in audience ratings from a solid first to barely second among the three network eye-openers.
1999 Times 30 June 7/1 The Sun claimed its hoax proved that the BBC was cutting corners and dropping standards in the pursuit of better audience ratings.
extracted from audiencen.
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