单词 | jictar |
释义 | > as lemmasJICTAR JICTAR n. with pronunciation /ˈdʒɪktɑː(r)/ Joint Industry Committee for Television Advertising Research (replacing TAM n.2). ΚΠ 1964 World's Press News 1 May 4/1 JICTAR—Joint Industry Committee for Television Advertising Research—embraces the Incorporated Society of British Advertisers, the Independent Television Companies Association and the Institute of Practitioners in Advertising. 1968 Guardian 28 Sept. 9/1 JICTAR has replaced TAM as the index of response. 1982 Listener 16 Dec. 27/3 Other problems include the possibility that in rejuvenating the old JICTAR sample for BARB's birth last year, some faithful heavy viewers were lost and non-addicts put in their places. < as lemmas |
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