hyperlocaladj.
/ˈhʌɪpələʊkl/, U.S. /ˈhaɪpərˌloʊkəl/ Extremely or excessively local. In later use spec.: designating (the output of) a television channel, website, or other media outlet focusing on matters of interest within a small geographical area. Cf. local adj. 3d. In quot. 1900 perhaps: beyond that which is local.
ΚΠ
1900 Guardian 14 Nov. 1612/2 If you ask, ‘Is this [divine] Presence local?’ you are told, ‘No, it is non-local,’ or, as I have seen it put, ‘hyper-local’ (whatever that means).
1921 Coshocton (Ohio) Tribune 16 Oct. 4/1 Three of the five Central American republics have had a surfeit of hyperlocal politics.
1989 Washington Post (Nexis) 5 Sept. c7 The so-called ‘hyperlocal’ news that's springing up on cable in tiny markets of 50,000 or less.
1993 W. Munson All Talk ii. 68 Local cable systems..began to supply news programs emphasizing a ‘hyperlocal’ approach.
2009 Economist 25 July 26/3 Hyper-local sites tend to be filled with discussions of town fetes and the next music night at the village pub.
This is a new entry (OED Third Edition, June 2015; most recently modified version published online March 2022).
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adj.1900- relationship management
- relationship manager
- relationship marketing
- relationship selling
- relationship therapist
- relationship therapy
- relationships
- relatist
- relatival
- relative
- relative abundance
- relative address
- relative addressing
- relative aperture
- relative atomic mass
- relative density
- relative deprivation
- relative error
- relative frequency
- relative humidity
- relative molecular mass
- relative permeability
- relative permittivity
- relative pitch
- relative pressure