glocalizev.

Brit.

/ˈɡləʊkəlʌɪz/,

/ˈɡləʊkl̩ʌɪz/, U.S.

/ˈɡloʊkəˌlaɪz/

Forms: 1900s– glocalise, 1900s– glocalize.

Origin: Formed within English, by derivation. Etymons: glocal adj., -ize suffix.

Etymology: < glocal adj. + -ize suffix, after globalize v.

Originally Business.

1. intransitive. To adapt global influences or business strategies to local conditions; to engage in glocalization.

ΚΠ

1989 Fortune 28 Aug. 76/2 ‘Glocalize’, as the Japanese call it: Make global decisions on strategic questions about products, capital, and research, but let local units decide tactical questions about packaging, marketing, and advertising.

1994 Oregonian (Portland, Oregon) (Nexis) 14 Dec. b1 [The new products] don't mean that his company will glocalize willy-nilly.

1999 Sydney Morning Herald (Nexis) 5 June 7 Some cultures may think they are glocalising in a healthy manner, but in fact they are losing their identity.

2007 T. L. Friedman World is Flat (rev. ed.) 422 The more your culture naturally glocalizes—that is, the more your culture easily absorbs foreign ideas..and melds those with its own traditions—the greater advantage you will have in a flat world.

2. transitive. To effect or facilitate the glocalization of; to localize globally.

ΚΠ

1990 [see glocalized adj. at Derivatives].

1992 Business Wire (Nexis) 8 Apr. Advantest has gone to great pains to..respond to market demands worldwide, thereby ‘glocalizing’ its service approach.

1998 Marketing News 17 Aug. 9/3 ‘Glocalize’ your concepts, striking the balance between how much of your U.S. idea should be brought to Europe, while still making it appeal to ‘local’ European tastes.

2008 Internat. Bull. Missionary Res. Apr. 61 To properly glocalize the Korean missionary movement, we must evaluate it with global standards and must also pursue development creatively in local environments.

Derivatives

ˈglocalized adj.

ΚΠ

1990 Chilton's Distribution June 96/1 The profitable companies of the future will be those that can act in a glocalized way, as described by Sony Chairman Akio Morita.

2000 D. Lyon Jesus in Disneyland vi. 106 What evidence is there that glocalized religious activities are becoming more significant?

This is a new entry (OED Third Edition, June 2010; most recently modified version published online March 2022).

单词	glocalize
释义	glocalizev. Brit. /ˈɡləʊkəlʌɪz/, /ˈɡləʊkl̩ʌɪz/, U.S. /ˈɡloʊkəˌlaɪz/ Forms: 1900s– glocalise, 1900s– glocalize. Origin: Formed within English, by derivation. Etymons: glocal adj., -ize suffix. Etymology: < glocal adj. + -ize suffix, after globalize v. Originally Business. 1. intransitive. To adapt global influences or business strategies to local conditions; to engage in glocalization. ΚΠ 1989 Fortune 28 Aug. 76/2 ‘Glocalize’, as the Japanese call it: Make global decisions on strategic questions about products, capital, and research, but let local units decide tactical questions about packaging, marketing, and advertising. 1994 Oregonian (Portland, Oregon) (Nexis) 14 Dec. b1 [The new products] don't mean that his company will glocalize willy-nilly. 1999 Sydney Morning Herald (Nexis) 5 June 7 Some cultures may think they are glocalising in a healthy manner, but in fact they are losing their identity. 2007 T. L. Friedman World is Flat (rev. ed.) 422 The more your culture naturally glocalizes—that is, the more your culture easily absorbs foreign ideas..and melds those with its own traditions—the greater advantage you will have in a flat world. 2. transitive. To effect or facilitate the glocalization of; to localize globally. ΚΠ 1990 [see glocalized adj. at Derivatives]. 1992 Business Wire (Nexis) 8 Apr. Advantest has gone to great pains to..respond to market demands worldwide, thereby ‘glocalizing’ its service approach. 1998 Marketing News 17 Aug. 9/3 ‘Glocalize’ your concepts, striking the balance between how much of your U.S. idea should be brought to Europe, while still making it appeal to ‘local’ European tastes. 2008 Internat. Bull. Missionary Res. Apr. 61 To properly glocalize the Korean missionary movement, we must evaluate it with global standards and must also pursue development creatively in local environments. Derivatives ˈglocalized adj. ΚΠ 1990 Chilton's Distribution June 96/1 The profitable companies of the future will be those that can act in a glocalized way, as described by Sony Chairman Akio Morita. 2000 D. Lyon Jesus in Disneyland vi. 106 What evidence is there that glocalized religious activities are becoming more significant? This is a new entry (OED Third Edition, June 2010; most recently modified version published online March 2022). < v.1989
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