geodemographicsn.
/ˌdʒiːə(ʊ)ˌdɛməˈɡrafɪks/, U.S. /ˌdʒioʊˌdɛməˈɡræfɪks/ Originally and chiefly Marketing.
With singular agreement. The practice of obtaining and interpreting geodemographic statistics (see geodemographic adj. 2). Also (with plural agreement): the statistics themselves.
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1980 Hartford (Connecticut) Courant 28 May 12/4 Ebbe ran the Byrd organization by cracking his knuckles. Robbins runs campaigns through geodemographics.
1996 Business Q. Winter 58/2 These techniques help them to identify and segment their most profitable customers based on a mountain of actual past purchase behaviour and geo-demographics.
2003 S. Dibb in S. Hart Marketing Changes xi. 212 Geodemographics are now becoming even more sophisticated, with lifestyle variables being included in some classification schemes.
2011 C. S. Huntington Black Social Dance in Television Advertising iii. 98 They do not fit neatly into the categories developed by marketers based on geodemographics or lifestyle.
This is a new entry (OED Third Edition, March 2012; most recently modified version published online March 2022).
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n.1980- to put a person to villainy
- to put a person up to her mettle
- to put a person up to his mettle
- to put a person upon her mettle
- to put a person upon his mettle
- to put a person's mind at rest
- to put a person's money out to use
- to put a person's money to use
- to put a person's monkey up
- to put a person's name down
- to put a person's nose out of joint
- to put a person's pipe out
- to put a person's pot on
- to put a pistol at a person's head
- to put a pistol at head
- to put a pistol to a person's head
- to put a pistol to head
- to put a pistol to one's head
- to put a positive etc spin on
- to put a positive negative spin on
- to put a positive spin on
- to put a premium on
- to put a quart into a pint pot
- to put a rod under a person's girdle
- to put a roughie over