单词 | geodemographic |
释义 | geodemographicadj. 1. Of or relating to a combination of geographic and demographic factors. ΚΠ 1952 B. Cohen in A. Vandenbosch & W. N. Hogan United Nations p. vii Opinions may differ as to the actual degree of world community achieved from the political standpoint, but there seems to be a general agreement on the geophysical and geodemographic unity of the world. 1976 J. Lukasiewicz Railway Game 54 It is useful to enquire whether—differences in the geo-demographic and economic environments notwithstanding—similarities exist in some of the fundamental characteristics of railway transportation in North America and Europe. 1985 Jrnl. Mod. Afr. Stud. 23 684 Through more restrictive legislation and geo-demographic manipulation..apartheid strategists are, however, ensuring the continuing rôle of the Homelands as labour reserves. 2009 J. Blackmore Moorings ii. 51 Cadamosto's Africans are primarily distinguished from one another by geographic region and skin pigmentation. This geodemographic lens is purportedly the novelty of his narrative. 2. Originally and chiefly Marketing. Of or relating to the use of a combination of geographic and demographic information to categorize areas with reference to the economic and social standing of their occupants. ΚΠ 1980 Washington Post 1 Sept. (Washington Business section) 1/4 Hypermodern geo-demographic market targeting systems is not a trademark; it is the business Claritas is in. 1987 Western Polit. Q. 40 247 Geodemographic targeting techniques, once considered the ‘new magic’ in devising campaign strategies.., provide less predictability than political consultants had once thought. 1997 Daily Tel. 12 May 4/3 The Scottish National Blood Transfusion Service uses geodemographic analysis to concentrate their search for donors. 2009 J. Craik Fashion vi. 217/2 A more recent classification system..uses demographic knowledge of neighborhoods (defined by postal codes or zip codes) to differentiate geodemographic variables that predict purchaser behavior. This is a new entry (OED Third Edition, March 2012; most recently modified version published online March 2022). < adj.1952 |
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