focus-groupingn.

Brit.

/ˈfəʊkəs ˌɡruːpɪŋ/, U.S.

/ˈfoʊkəs ˌɡrupɪŋ/

Origin: Formed within English, by derivation. Etymons: focus group n., -ing suffix¹.

Etymology: < focus group n. + -ing suffix¹. Compare later focus-group v.

1. The use of small working groups within a school. rare.

ΚΠ

1968 C. James Young Lives at Stake ix. 239 One of the advantages of focus-grouping is that he [sc. a young teacher] can seek advice and help quite naturally from people working so closely with him.

2. Marketing and Politics (originally U.S.). The practice of using focus groups to assess attitudes and opinions about products, issues, etc.

ΚΠ

1985 Psychol. & Marketing 2 68 Qualitative research studies..go beyond focus grouping to intensive exploration of individual consumers.

1992 Newsweek (Nexis) 5 Oct. 30 This is a business that really runs on testing, polling, focus grouping.

2002 N.Y. Times Mag. 10 Mar. 41/2 Beyond focus-grouping, what makes for a hit beverage?

2013 J. Painter Left without Future ii. 63 There has been a papering over of the cracks with micro-targeting, focus-grouping and poll-driven strategising.

This entry has been updated (OED Third Edition, September 2016; most recently modified version published online March 2022).

单词	focus-grouping
释义	focus-groupingn. Brit. /ˈfəʊkəs ˌɡruːpɪŋ/, U.S. /ˈfoʊkəs ˌɡrupɪŋ/ Origin: Formed within English, by derivation. Etymons: focus group n., -ing suffix¹. Etymology: < focus group n. + -ing suffix¹. Compare later focus-group v. 1. The use of small working groups within a school. rare. ΚΠ 1968 C. James Young Lives at Stake ix. 239 One of the advantages of focus-grouping is that he [sc. a young teacher] can seek advice and help quite naturally from people working so closely with him. 2. Marketing and Politics (originally U.S.). The practice of using focus groups to assess attitudes and opinions about products, issues, etc. ΚΠ 1985 Psychol. & Marketing 2 68 Qualitative research studies..go beyond focus grouping to intensive exploration of individual consumers. 1992 Newsweek (Nexis) 5 Oct. 30 This is a business that really runs on testing, polling, focus grouping. 2002 N.Y. Times Mag. 10 Mar. 41/2 Beyond focus-grouping, what makes for a hit beverage? 2013 J. Painter Left without Future ii. 63 There has been a papering over of the cracks with micro-targeting, focus-grouping and poll-driven strategising. This entry has been updated (OED Third Edition, September 2016; most recently modified version published online March 2022). < n.1968
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