floreatv.
/ˈflɒrɪat/, /ˈflɔːrɪat/, U.S. /ˈflɔriˌæt/ Used in conjunction with a name to indicate the hope that the named person, institution, etc., may prosper; spec. in Floreat Etona, the motto of Eton College.
ΘΚΠ
the world > action or operation > prosperity > in prosperous condition [phrase] > wish for another's prosperity
for the state of1395
may your shadow never grow (be) less!1824
floreat1888
1888 C. A. Wilkinson Reminisc. Eton xxxiv. 340 Join with one heart and voice in the old shout, ‘Floreat Etona’.
1898 Lady Butler in W. Meynell Life & Work Lady Butler ( (caption) , facing p. 1) Floreat Etona!
1899 L. H. Cust Hist. Eton Coll. xii. 294 When Robert Elwes rode to certain death against the Boer bullets at Laing's neck..his last words were ‘Floreat Etona’.
1965 J. P. Carstairs Concrete Kimono ii. 17 All decent fellow Floreat Etona, and all that jazz!
1967 ‘J. Ashford’ Forget what you Saw xiii. 109 My years at school weren't wasted. Floreat Etona!
1969 Listener 26 June 899/3 Floreat Barry Goldwater.
This entry has not yet been fully updated (first published 1972; most recently modified version published online March 2022).
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