downmarketadj.adv.

Brit.

/ˈdaʊnˌmɑːkɪt/,

/ˌdaʊnˈmɑːkɪt/, U.S.

/ˈdaʊnˌmɑrkət/

Origin: Formed within English, by compounding. Etymons: down prep., market n.

Etymology: < down prep. + market n. Compare up-market adj., up-market adv.

A. adj.

Of, from, or relating to the cheaper or less prestigious end of the market; inexpensive, cheap; (hence) unsophisticated, lowbrow. Often depreciative.In North American usage the equivalent downscale is more common.

ΚΠ

1969 Financial Times 27 Jan. 16/6 Down-market motels where standardisation on a budget offers customers..good bedrooms and private baths at a reasonable cost.

1978 Observer 16 Apr. 38/1 This was the down-market end of the tremendous business in antiques.

1979 J. Cooper Class vii. 121 Upper-class girls..taking on a string of down-market lovers: lorry drivers one year, Negroes the next, and beards the year after that.

1983 Economist 2 July 66/3 Kaufhof looks like remaining the most downmarket of West Germany's stores.

2008 Times (Nexis) 29 Feb. 54 Those microcelebrities who haunt the downmarket magazines and tabloids..are losing their allure.

B. adv.

Towards the cheaper or less prestigious end of the market. Often depreciative.See note at sense A.

ΚΠ

1971 Financial Times 20 July 19/5 The colour [television] audience will move increasingly down-market, which should help commercial television space salesmen as well.

1973 Listener 27 Dec. 875 Readers who have asked about the matter can be told that there is no reason to believe the paper will move ‘down-market’ in search of popularity.

1984 Listener 2 Feb. 10/2 The privatisation of the BBC and the race down-market of ITV would then be a foregone conclusion.

2004 BusinessWeek 28 June 91/1 Levi Strauss..is seeking to reverse a long slide by going downmarket.

This entry has been updated (OED Third Edition, December 2018; most recently modified version published online March 2022).

单词	downmarket
释义	downmarketadj.adv. Brit. /ˈdaʊnˌmɑːkɪt/, /ˌdaʊnˈmɑːkɪt/, U.S. /ˈdaʊnˌmɑrkət/ Origin: Formed within English, by compounding. Etymons: down prep., market n. Etymology: < down prep. + market n. Compare up-market adj., up-market adv. A. adj. Of, from, or relating to the cheaper or less prestigious end of the market; inexpensive, cheap; (hence) unsophisticated, lowbrow. Often depreciative.In North American usage the equivalent downscale is more common. ΚΠ 1969 Financial Times 27 Jan. 16/6 Down-market motels where standardisation on a budget offers customers..good bedrooms and private baths at a reasonable cost. 1978 Observer 16 Apr. 38/1 This was the down-market end of the tremendous business in antiques. 1979 J. Cooper Class vii. 121 Upper-class girls..taking on a string of down-market lovers: lorry drivers one year, Negroes the next, and beards the year after that. 1983 Economist 2 July 66/3 Kaufhof looks like remaining the most downmarket of West Germany's stores. 2008 Times (Nexis) 29 Feb. 54 Those microcelebrities who haunt the downmarket magazines and tabloids..are losing their allure. B. adv. Towards the cheaper or less prestigious end of the market. Often depreciative.See note at sense A. ΚΠ 1971 Financial Times 20 July 19/5 The colour [television] audience will move increasingly down-market, which should help commercial television space salesmen as well. 1973 Listener 27 Dec. 875 Readers who have asked about the matter can be told that there is no reason to believe the paper will move ‘down-market’ in search of popularity. 1984 Listener 2 Feb. 10/2 The privatisation of the BBC and the race down-market of ITV would then be a foregone conclusion. 2004 BusinessWeek 28 June 91/1 Levi Strauss..is seeking to reverse a long slide by going downmarket. This entry has been updated (OED Third Edition, December 2018; most recently modified version published online March 2022). < adj.adv.1969
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