| 单词 | direct marketing |
| 释义 | > as lemmasdirect marketing direct marketing n. originally U.S. a method of trade in which the manufacturer or provider supplies the customer directly, as opposed to through an intermediary; (also, now the usual sense) a method of marketing goods or services using direct mail, telemarketing, or media advertising, in response to which customers order directly from the manufacturer or provider (cf. direct response n. at Additions). ΘΚΠ society > trade and finance > selling > [noun] > other types of selling demonstration1904 direct marketing1912 telesales1939 1912 Rep. Committee on Markets, Prices & Costs N.Y. State Food Investigating Commission 74 Direct Marketing. From an investigation as to what extent marketing is being developed directly between producers and consumers, of 292 farmers, 217 had had experience in selling direct to the consumer. 1913 C. McCarthy in Proc. Amer. Polit. Sci. Assoc. 10 355 Mr. Hull's direct marketing bill and the proposed market commission bill you are already familiar with from your study of and contact with the legislature. 1967 Advertising Age 24 July 67 Agency head Lester Wunderman..believes the answer is..something once called mail order, which now is evolving into what he terms ‘direct marketing’. 2000 Sydney Morning Herald 31 May 5/1 Telemarketers phoning dead people's homes and catalogues being addressed to the dead has become..a serious and sensitive problem for the $9 billion direct-marketing industry. < as lemmas |
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