demographicsn.

Brit.

/ˌdɛməˈɡrafɪks/, U.S.

/ˌdɛməˈɡræfɪks/

Origin: Formed within English, by conversion. Etymon: demographic adj.

Etymology: < demographic adj.: see -ic suffix 2. Compare earlier demography n.

1. The study of the human population and its composition; (now typically in advertising and market research) spec. (originally U.S.) the study of statistical data concerning the composition or characteristics of a television or other audience, the market for a product, etc. Cf. demography n. 1a.Rare before the development of the spec. sense.

ΘΚΠ

the world > people > science of mankind > [noun] > study of populations

demography1834

demographics1892

the world > relative properties > number > probability or statistics > [noun] > statistics > study of > demographics

birth rate1856

demography1880

natality1885

demographics1892

nuptiality1900

survivorship1949

1892 Symons's Monthly Meteorol. Mag. Feb. 2 We have thus contributions to a knowledge of the Physics, Economics (and why should we not say) the Chemics and Demographics of the subject.

1931 Ann. Math. Statistics 2 487 Population statistics..is of fundamental importance to demographics.

1964 N.Y. Times 29 Jan. 40/6 Robert Heimann was elected vice president for marketing... He is the..co-author of scientific papers on demographics.

1983 Maclean's 19 Sept. 19/3 The traditional demographics of age, employment or income.

2009 T. Footman Noughties Gloss. 168 NASCAR dad,..American, white, working-class father; usually in the context of political demographics.

2. Originally U.S. Chiefly in advertising and market research: statistical data relating to a human population and particular groups within it; the composition or characteristics of such a population or group, esp. a television or other audience, the market for a product, etc. Cf. demography n. 1b.

ΘΚΠ

the world > people > science of mankind > [noun] > study of populations > demographic statistics

demographics1965

1965 Chicago Tribune 20 Dec. iii. 6/2 The key to better investment of TV advertising dollars is the availability of viewer demographics or audience composition data.

1976 National Observer (U.S.) 22 May 8/3 The demographics have changed also. Go back to 1972, which was our best year. The largest percentage of buyers were the older middle-aged.

1984 Listener 9 Feb. 14/3 They will get more precise information about the ‘demographics’ of the television audience.

2000 P. Johnson & C. O'Brien World Food: New Orleans 19 French Louisiana's colonial experience separates it from the Anglo-American ‘Bible Belt’ both in terms of history, culture and demographics.

2010 New Yorker 11 Jan. 48/2 Wal-Mart's ferocious sales managers relentlessly analyze their end-cap placement, product mix, and shopper demographics.

This entry has been updated (OED Third Edition, March 2014; most recently modified version published online March 2022).

单词	demographics
释义	demographicsn. Brit. /ˌdɛməˈɡrafɪks/, U.S. /ˌdɛməˈɡræfɪks/ Origin: Formed within English, by conversion. Etymon: demographic adj. Etymology: < demographic adj.: see -ic suffix 2. Compare earlier demography n. 1. The study of the human population and its composition; (now typically in advertising and market research) spec. (originally U.S.) the study of statistical data concerning the composition or characteristics of a television or other audience, the market for a product, etc. Cf. demography n. 1a.Rare before the development of the spec. sense. ΘΚΠ the world > people > science of mankind > [noun] > study of populations demography1834 demographics1892 the world > relative properties > number > probability or statistics > [noun] > statistics > study of > demographics birth rate1856 demography1880 natality1885 demographics1892 nuptiality1900 survivorship1949 1892 Symons's Monthly Meteorol. Mag. Feb. 2 We have thus contributions to a knowledge of the Physics, Economics (and why should we not say) the Chemics and Demographics of the subject. 1931 Ann. Math. Statistics 2 487 Population statistics..is of fundamental importance to demographics. 1964 N.Y. Times 29 Jan. 40/6 Robert Heimann was elected vice president for marketing... He is the..co-author of scientific papers on demographics. 1983 Maclean's 19 Sept. 19/3 The traditional demographics of age, employment or income. 2009 T. Footman Noughties Gloss. 168 NASCAR dad,..American, white, working-class father; usually in the context of political demographics. 2. Originally U.S. Chiefly in advertising and market research: statistical data relating to a human population and particular groups within it; the composition or characteristics of such a population or group, esp. a television or other audience, the market for a product, etc. Cf. demography n. 1b. ΘΚΠ the world > people > science of mankind > [noun] > study of populations > demographic statistics demographics1965 1965 Chicago Tribune 20 Dec. iii. 6/2 The key to better investment of TV advertising dollars is the availability of viewer demographics or audience composition data. 1976 National Observer (U.S.) 22 May 8/3 The demographics have changed also. Go back to 1972, which was our best year. The largest percentage of buyers were the older middle-aged. 1984 Listener 9 Feb. 14/3 They will get more precise information about the ‘demographics’ of the television audience. 2000 P. Johnson & C. O'Brien World Food: New Orleans 19 French Louisiana's colonial experience separates it from the Anglo-American ‘Bible Belt’ both in terms of history, culture and demographics. 2010 New Yorker 11 Jan. 48/2 Wal-Mart's ferocious sales managers relentlessly analyze their end-cap placement, product mix, and shopper demographics. This entry has been updated (OED Third Edition, March 2014; most recently modified version published online March 2022). < n.1892
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