单词 | cross-selling |
释义 | cross-sellingn. Chiefly Business and Marketing. The action or practice of selling among or between established clients, markets, traders, etc., esp. (in later use) that of selling an additional product or service to an existing customer. ΘΚΠ society > trade and finance > selling > [noun] > selling method or technique > types of branding1913 cross-selling1919 mass marketing1920 supermarketing1940 hard sell1945 market testing1947 sales drive1951 soft sell1953 rack-jobbing1954 switch selling1960 cold selling1961 telesales1962 telemarketing1963 loss-leading1964 test-marketing1964 pyramid selling1965 inertia selling1968 overselling1968 bundling1969 oversell1969 rack job1969 bounceback1970 party plan1973 sale-leaseback1973 up-marketing1975 sellathon1976 upselling1977 cold calling1978 cold call1980 network marketing1981 ambush marketing1987 green marketing1988 relationship marketing1988 freemium1994 e-tailing1995 1919 N.Y. Times 10 Aug. 3/1 [He] came out today in favor of the immediate revival of Government food control and its principal features: Licensing of all producers and merchants and prevention of cross-selling among dealers. 1930 Times 28 Oct. 14/5 Coal sales have been centralized; and ‘cross-selling’, the supply of customers from one colliery over intervening collieries supplying the same coal, has been abolished. 1978 Newsweek (Nexis) 31 July 40 Sound-track album sells movie, movie sells sound-track album. A cybernetic spiral of cross-selling that wrings a property of every last drop of profit. 1985 S. Davis Excellence in Banking 134 Effective cross-selling, of course, is simply another manifestation of a client-oriented or market-driven culture. 1993 Canad. Business Mar. 90/3 In its banking software, it added an array of functions for purposes such as signature verification, automatic teller transactions, electronic funds transfer and cross-selling. 2002 Daily Tel. 25 Nov. 36/6 Cross-selling itself is a familiar business daydream—if only we could sell a buttonhook with every button—and in practice may just make the customer cross. This is a new entry (OED Third Edition, September 2003; most recently modified version published online March 2022). < n.1919 |
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