| 单词 | aided recall |
| 释义 | > as lemmasaided recall aided recall n. a method of market research in which a subject is given reminders or cues in order to evaluate how well the information contained in an advertisement, programme, etc., has been assimilated. ΚΠ 1935 National Marketing Rev. 1 91/1 The data was compiled by the aided recall..method. 1957 BBC Handbk. 104 A complete list of that day's programmes is printed on the Log or Interview Record Sheet, and this can be used as a reminder of what was to be heard or seen (a procedure known as aided-recall). 1974 G. C. Bernardi Fire Prevention Film Spots 13 Respondents were..told that these [fire prevention] spots were distributed by the CDF... Those who said they remembered one or both of these spots were counted as having aided recall. 2002 M. N. Clemente Marketing Gloss. 20 Aided recall involves showing a respondent an ad, then querying the respondent about what he or she recalls about its sales message, product offer, slogan, etc. < as lemmas |
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