| 单词 | corporate identity |
| 释义 | > as lemmascorporate identity corporate identity n. (a) U.S. status as a legally distinct incorporated company; (b) originally U.S. a company's public image, esp. the set of attributes by which a company and its products are identified by consumers, such as its name, logo, coordinated packaging, or advertising slogan. ΘΚΠ society > communication > information > publishing or spreading abroad > advertising > business of advertising > [noun] > public relations > public image corporate identity1830 image1908 1830 J. Story in C. Sumner Rep. Circuit Court U.S. 1st Circuit (1836) I. 62 There was no corporate identity. Neither was merged in the other... We must treat the case, then, as one of distinct corporations. 1957 Wall St. Jrnl. 5 Apr. 1/4 We've never had any corporate identity. Our name doesn't mean a specific industry to most people... We have..thousands of products and there's nothing visual that associates most of them with our corporate name. 1998 N.Y. Times 7 May c24/3 A company's corporate identity should be managed, preserved and extended with the same care given to other assets. 2002 Washington Post (Electronic ed.) 26 June The two lawmakers testified before a House Ways and Means subcommittee on their competing plans to stop the flood of companies shifting their corporate identity overseas. 2017 Caterer 10 Feb. 10/3 Hilton has announced a new corporate identity and logo by dropping the word Worldwide from its title. < as lemmas |
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