advertorialn.
/ˌadvəˈtɔːrɪəl/, U.S. /ˌædvərˈtɔriəl/ Chiefly U.S.
An advertisement or publication giving information about a product or service in the style of an editorial or objective report. Also as a mass noun: this as a method or genre of advertising.
ΘΚΠ
society > communication > information > publishing or spreading abroad > advertising > [noun] > an advertisement
ad1799
advt.1801
advert1814
liner1901
advertorial1914
message1925
advertique1968
infomercial1981
society > communication > journalism > journal > matter of or for journals > [noun] > article > other editorials
sub-leader1786
leaderette1880
advertorial1914
1914 Rotarian May 14/2 (heading) A word to the women folk. An advertorial.
1952 Atlantic Jan. 23 The Advertorial is intended as a bridge between the mature minds of business and the mature minds of the arts.
1968 Heidelberg News Sept. 3/3 There has been talk lately about ‘advertorials’, wrapping up an advertisement to look like an editorial.
1981 Jrnl. Communication 31 79 Among the most political of the ads are advertorials, in which explicit policy positions are taken.
1988 G. Hughes Words in Time 156 The emergence of the insidious practice known as advertorial.
1996 N.Y. Times Mag. 2 June 20/2 An advertorial in this magazine last January..packaged the ads of New York hotels with a George Plimpton essay celebrating New York's cultural attractions.
2005 Time 30 May 51/3 How much product integration will audiences tolerate before turning off, realizing they're essentially watching an advertorial?
Compounds
General attributive, as advertorial ad, advertorial magazine, advertorial supplement, etc.
ΚΠ
1918 C. F. Higham Sci. Distribution ii. 30 Agents, who collected ‘advertorial copy’ [from the coffee houses] and passed it to the periodicals.
1920 C. F. Higham Looking Forward vi. 125 If we set up a national ideal today, and deliberately..promoted it in the advertorial columns of the newspapers.
1972 Billboard 11 Nov. 53 (heading) Advertorial supplement sponsored by Penny Farthing Records.
1981 Jrnl. Communication 31 79 (caption) Example of an advertorial ad for Mobil Oil Corporation.
1990 Washington Post 6 Mar. b2/5 A special advertorial magazine celebrates the role of private enterprise in making Washington what it is today.
2002 M. Thebo Saint who loved Me xi. 137 She starts mentioning advertorial effectiveness, especially bolstered with a mention in the health sections.
This entry has been updated (OED Third Edition, December 2011; most recently modified version published online December 2021).
<
n.1914