advertiquen.
/ˌadvəˈtiːk/, U.S. /ˌædvərˈtik/ Originally and chiefly North American.
Chiefly in plural. (A collector's term for) a piece of early advertising material; an antique advertisement. Also: an item incorporating these.
ΘΚΠ
society > communication > information > publishing or spreading abroad > advertising > [noun] > an advertisement
ad1799
advt.1801
advert1814
liner1901
advertorial1914
message1925
advertique1968
infomercial1981
society > communication > information > publishing or spreading abroad > advertising > [adjective] > early advertising material
advertique1968
1968 B. Gaylord in Western Collector Mar. 21/1 A montage of Advertiques was used to create the painting reproduced on this month's cover.
1971 Denton (Texas) Record-Chron. 28 Sept. 8 a/3 She set up shop in the backyard..and started turning out ‘advertiques’—attractive wall hangings featuring old covers from ‘Woman's Home Companion’ and ‘The Saturday Evening Post’, and old Union Pacific railroad posters and quaint advertisements.
1977 Collectors Year Bk. '77 116/1 My own collection of advertiques includes everything conceivable, from humble packets and tins, to posters,..enamelled signs, tin-plate signs and original advertising mirrors.
1981 Winterthur Portfolio 16 338/1 His catalogue [is]... limited in scope to small samplings of furniture, art.., country-store advertiques,..vintage clothing, [etc.].
1994 Calgary (Alberta) Herald (Nexis) 30 July a10 There will be ‘advertiques’ such as classic Coca-Cola signs and beer-logo items.
Compounds
General attributive as advertique dealer, advertique fair, etc.
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1973 W. Anderson Beer Bk. 3 In the past few years it has been possible to buy from (or at least view the wares of) many such ‘advertique’ dealers under one roof at the antique advertising shows that have been held in various parts of the country.
2001 C. Baglee & A. Morley Enamel Advertising Signs (2005) 38 Car-boot sales and bottle or ‘advertique’ collectors' fairs are normally the best places to find signs at good prices.
This entry has been updated (OED Third Edition, December 2011; most recently modified version published online December 2021).
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n.1968