A rapid or marked rise in the price of a share or other commodity after a fall; an improvement in trading in such a commodity. Cf. rally, v.1 4b(a).

In plural. The outcome of trading or other financial activity by a business or other organization over a given period (frequently a year)…

Stock Market. A period characterized by the rising price of stock. Cf. bull market n. at bull, n.1 additions.

Tendency to rise (in the price of stocks and shares), in the national revenue, etc.

Commerce. Of prices that vary with a market, as share prices, rates of exchange, etc.: to become firm (firm, adj. 7a); to rise (slightly), esp…

(a) Stock Market = rally, n.1 4b; (also more generally) an improvement in economic conditions following a downturn; (b) originally and chiefly U.S.…

Business. The extent to which an investment is profitable, esp. in relation to other commodities; an instance of this.

Commerce. An upward movement of share prices, etc.; also = upside potential. Also as adj., esp. upside potential, the possibility of (gain from)…