单词 | celebrity endorsement |
释义 | > as lemmascelebrity endorsement celebrity endorsement n. an instance of a celebrity endorsing or recommending a particular product, service, etc.; (also) marketing or advertising which uses such endorsements. ΚΠ 1930 Portsmouth (Ohio) Sunday Times 29 June 4/3 Some things I'd like to see... A cigarette ad. without a celebrity endorsement. 1977 N.Y. Mag. 12 Sept. 15/3 Bella Abzug attracts press coverage for the quality of her celebrity endorsements. 2000 Internat. Jrnl. Advertising 19 42 [He] is..currently undertaking doctoral research into celebrity endorsement as a communications strategy. < as lemmas |
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