Very often it seems to me that such speculation through selling short sets up a bandwagon effect against the victim, which then makes the victim even more vulnerable.

First, candidates tend to get momentum as they go through the process because of the bandwagon effect.

Poll surveys create a bandwagon effect, he said.

If a successful firm can create a bandwagon effect in which enough momentum builds, then the product becomes a de facto standard.

The bandwagon effect explains why there are fashion trends.