The colour of food has a powerful effect on how we think it tastes.
The Sun (2013)
For example, vitamin pills are consumed by many millions of people in expectation that they will exert a powerful effect on health and well-being.
Harris, Marvin Cultural Anthropology (1995)
The public industry norm information can have a powerful effect on organisations that opt for secrecy or privacy.
Times, Sunday Times (2010)