The shares galloped ahead over the year as the two main brands outperformed their competitors.

Only a quarter, he reckons, have decisionmaking processes that allow them to outperform their competitors significantly.

Although this leaves the company exposed to currency fluctuations, the group has outperformed competitors.

It has experimentally been shown to work very well in numerous setups, often outperforming the competitors, for example in network intrusion detection.

Ultimately, individuals can entertain multiple competing goal orientations at the same time, striving to both outperform competitors and improve their own performance.