In other words, pensions tend to be sold rather than bought and that increases marketing costs.

Profit margins, adjusted to reflect acquisitions and asset sales, gained 80 basis points to 13.7 per cent, despite increased marketing costs.

Marketing costs have risen dramatically and now average about 55% of what the studios spend to make each of their films.

Profit at its core brands rose 3 per cent but marketing costs soared by 40 per cent.

Losses ballooned on the back of huge marketing costs and the failure to adjust to the different cultures.

But, lacking the marketing muscle and brand recognition of the corporate giants, they struggle to find new customers.

The rule changes were introduced amid concerns that low-budget independent films could not match the marketing muscle of grander productions.

The supermarket giant claims it can give more marketing muscle to products it has on an exclusive basis.

But the more nimble operators have responded by switching their focus to converting existing independent hotels, many of which can benefit from the marketing muscle of a big brand.

In a digital age when artists can simply sell direct to their fans, the long-held marketing muscle of record labels has dissipated online.

Don't rely on internet sites or shop windows as renovations aren't the most attractive properties in terms of marketing potential.

The duo also have one other thing in common - both have been tipped to become sporting dollar billionaires because of their massive marketing potential.

Many of them are waking up to their marketing potential.

Fashion houses are the latest brands to unlock the marketing potential of emojis.

Later we capitalised on the marketing potential.

Those who found it hard to decide between arts or sciences at school may well make the best marketing professionals.

They included chartered accountants, landscape gardeners, teachers, financial directors, mechanics, management consultants, marketing professionals, electricians and book-keepers.

Participants can expect long days of testing and refining business plans with angel investors, business development experts and legal, financial and marketing professionals.

However, marketing professionals said that they were able to buy the status for clients by paying large sums to staff of the company.

However, she says some chief executives and directors resist the idea that marketing professionals are an obvious fit for boardroom roles, whether executive or non-executive.

But despite the slick marketing he admitted that the more cash he pours in, the more he has to lose.

Plain packaging would remove the 'silent salesman' - current slick marketing designs that young people find so attractive.

So, are our beliefs about the 'heart-healthy' properties of low-fat spreads built on solid scientific foundations, or just the result of slick marketing and misinformation?

Whatever the authorities say, with their carefully chosen soundbites and slick marketing material, football remains a tightly policed bastion of conventional masculinity.

The slick marketing of buy now, pay later, with its focus on convenience and the ability to 'have it now', all too often glosses over the financial commitment involved.

He will be responsible for driving a strategic marketing operations unit.

But in the end my highest marks were for a strategic marketing assignment.

In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions.

This focuses strategic marketing and sales efforts and addresses actual customer needs.

The agency acts as a strategic marketing consultant to top brands in a variety of industries.

His first move was to pour cash into adidas's worldwide marketing budget, enabling it to sponsor several famous athletes and ensure important brand exposure.

It has trained top executives in worldwide marketing.

In that role, he was responsible for the companys worldwide marketing/brand management operations as well as all marketing related services such as media and retail promotion programs.