Despite the economic challenges faced by the industry, for those still employed it remains a lucrative profession.

I know it's never been a lucrative profession.

It was not a highly lucrative profession, but he loved its immediacy, its glamor, and the fun of revealing people.

After that, financial pressures forced him to take up a more lucrative profession.

They could have entered lucrative professions such as law or banking but, like many of their generation, they crave a different kind of job satisfaction.