He said that in the old days, it was easy enough — offering free bread with a meal and setting out linen napkins.

Plus a lengthy peroration on how to avoid washing linen napkins by folding them into the shape of a duck.

Bring texture to the table with linen napkins.

Diners at his chain of restaurants are stealing 30,000 of his linen napkins every month, he claims.

The hoummos, tabbouleh and kibbi were outstanding and came in a wicker hamper, complete with plates, cutlery and linen napkins.